CLIENT
Adventure Archipelago
MY ROLES
UX Design
UI Design
COMPANY SUMMARY
Adventure Archipelago is a modern-day travel company based in Jakarta, Indonesia that offers bespoke travel experiences across Indonesian archipelago & beyond for individuals, groups and corporations.
Problem Statement
Adventure Archipelago needed to establish their online presence and stood out among all the others travel agencies in Indonesia. Unlike other Indonesian travel agencies, Adventure Archipelago offered tailor-made Indonesian trips for the travelers as their main service point.
Project Goals
Provide unique experiences in the trips for each different customer.
Offer travel ideas and inspiration for the foreigners.
Become an established travel company.
Build a strong and loyal foreign customer based.
Research Methodology
Market Research
Prototype Testing
Customer Journey
User Persona
Information Architecture
Core Customer Needs
All-in-one service
Customers need a travel service that can cover all types of services. This requires a personalized staff assistance from the website.
Flexible itinerary
Customers prefer to be able to choose their own itinerary. Although they might not know the place really well, they would prefer to have the options to choose between places and activities.
Complete user control
Customers need a feature that allows them to manage and maintain their orders, or preferences.
Comprehensive travel destination information
Since Adventure Archipelago is targeting foreigners, they need to show comprehensive destination information to give them the idea of the place.
Style Guide
Developing a style guide for the website is useful to ensure brand consistency across the platform. This style guide reflects the brand identity for designers and developers to use.
USER DASHBOARD
Adventure Archipelago allows users to have an account on the website to help them keep records of their orders. Order status and profile customization such as profile photos and other information is one of their features.
PLAN YOUR TRIP
Trip Planning feature is a section where users begin to start their order from scratch. The process is divided into 3 steps to make users stay in the process. The first step is the personal information form. The second step is for destination and accommodation preferences form. The third step is the final form and it covers budget estimation.
PACKAGE DETAILS
The main difference between the Packages page and Destinations page is that the Packages page features more detailed information as it offers predetermined tour packages. Using card style design, the page could fit enough necessary information for the users to read. On the detail page, information is summarised neatly into different sections to make it easily identifiable.
Responsive Designs
The entire website is designed to be responsive to all screen sizes. Devices covered include HD Desktop, Tablets, and Mobile Phones. The responsive website features interactive features, such as accordion and carousels.
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