CLIENT
IKONS Furniture
MY ROLES
UX Design
UI Design
COMPANY SUMMARY
IKONS specializes in providing well designed and innovative furniture for commercial uses specializing in restaurant, hotel, cafes and other dining establishments in Indonesia.
Problem Statement
IKONS needed to create their first website to serve as their online catalog. The company had to establish a portal for the customers to easily inquire about the products. As a young brand, IKONS also required a showcase of their previously acquired clients' work.
Project Goals
Showcasing IKONS passion for design in the website
Built a comprehensive online catalogue of the products.
Created a beautiful experience for the customers
One-stop solution for the customers
Research Methodology
Market Research
Prototype Testing
Customer Journey
User Persona
Information Architecture
Core Customer Needs
Accessible product catalog
The idea for online catalogue is to allow users to access the product selection at any given time. Products have to be well sorted.
Integrity of the brand
Users often times need more reassurance of the integrity of the brand when it comes to trying out new brands. IKONS need to showcase their previous clients.
Product specifications is important
IKONS need to display all the product information accurately. This includes the material information, size, and colour options.
Supporting offline and online purchase
The website should cater enough information for both online and offline customers. For offline customers, they would need store locations. For online customers, they need staff assistance.
Style Guide
Developing a style guide for the website is useful to ensure brand consistency across the platform. This style guide reflects the brand identity for designers and developers to use.
PRODUCT LISTING
The product listing is designed to be as clean as possible. The filter is placed above the product list to leave more space for the product images. Users can see the available color options for each product. Clicking on the color will trigger a color change on the product accordingly. Filtering can be simple as the main menu itself already separates the products into different categories.
CONTACT US
The website should be the main source of all the available information, including store and showroom locations. Therefore, on the contact page, the map was designed to align with the company's brand. The drop pin symbol was derived from IKONS logo shape.
PRODUCT PAGE
On the product page, customers require certain aspects of information in order to inspect the product in detail. Not only price, size, and material type, colors also becomes one of the most important thing to look for in furniture. Therefore, this page allows users to interactively explore the available colors of the furnitures.
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