CLIENT

Foodies

MY ROLES

Brand Design

UX Design

UI Design

COMPANY SUMMARY

Foodies is a concept of a food delivery service that allows users to order food from their mobile phones. It is an exploratory project made by VMOR Technology.  The app is designed to be simple and it features highly functional UI elements.

Problem Statement

Foodies is aiming to build a simple product that has minimal working features that work well enough to get the job done. As a fairly new product, Foodies is looking to start small by building a product that the customers love to use amid tight competition with other food delivery services.

Project Goals

Create a simple user-friendly product. 

Differentiate oneself from other competitors.

Explore how users naturally order different menus online. 

One-stop solution for the customers

Research Methodology

Market Research

Prototype Testing

Customer Journey

User Persona

Information Architecture

STYLE GUIDE

Determining the typography usage and the colour scheme for this app is a part of its brand identity creation because Foodies is a completely new brand. The icons were created to match the simple yet attractive style of the design. 

LOCATION TRACKER

Location tracking is one of the essential features of a food delivery application. This feature allows the user to detect the user's current location and nearby restaurants. Additionally, it will enable users to save favourite locations such as home or workplace.

Screens

The screens are designed to cater for iOS screen resolutions. The creative direction allows the design to be as friendly and playful as the branding.

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